At Weblyfe, we understand that finance is more than numbers—it’s about freedom, trust, and clarity. With Geld Instituut, we worked alongside Rabi Adli to create a digital experience that makes complex financial topics accessible, inspiring, and actionable. The result is more than a website—it’s a platform for transformation.

From the beginning, it was clear this wasn’t just another financial education brand. Geld Instituut positions itself as a movement for self-ownership, offering a guided path for those who feel trapped by the system, burdened by debt, or simply ready to reclaim their financial independence.

Branding & Visual Identity

The visual language for Geld Instituut is rooted in strength, clarity, and sovereignty. We developed a clean, modern brand identity that builds trust while igniting action. Deep navy and charcoal tones ground the design in professionalism, while bold accents of gold symbolize prosperity, security, and ambition.

Typography is strong and straightforward—no fluff, no complexity. Just confidence. The layout uses generous spacing, clear hierarchies, and focused copy to speak directly to users who are often overwhelmed with financial jargon elsewhere.

A Landing Page Built for Impact

The main website serves as the central hub for Geld Instituut’s mission. Designed for clarity and conversion, the page walks users through the purpose of the platform, the benefits of joining, and the transformational results they can expect.

Strategic CTAs invite visitors to take action—whether booking a call, joining the community, or downloading valuable resources. Every touchpoint is designed to guide users from uncertainty to empowerment.

The copy speaks to the reader’s most urgent needs:

• “Bevrijd jezelf van financiële stress.”
• “Leer geld voor je laten werken.”
• “Krijg grip op je toekomst.”

This language reflects the real pain points and fears of the audience—those unsure about investing, overwhelmed by taxes, or frustrated with the lack of financial education.

A Seamless Ecosystem

To support the broader mission, we integrated tools that elevate both backend operations and user engagement:

• Calendly integration allows visitors to easily book a discovery call, creating a low-barrier entry point for connection.
• Circle community setup enables members to connect, learn, and grow together—creating a safe space for sharing insights, resources, and breakthroughs.
• A custom Notion dashboard helps the internal team stay organized, manage client journeys, and keep the program running efficiently.

All elements come together to create a seamless, community-driven experience that prioritizes user trust, empowerment, and clarity.

Geld Instituut isn’t about quick tips or fast money—it’s about long-term financial transformation. And through thoughtful design, accessible messaging, and a platform built for real people, Weblyfe helped lay the foundation for a brand that will educate, inspire, and liberate.